Win-back sequence (excerpt: 3 emails)
From a delivered medspa campaign (spa redacted; injectables segment)EMAIL 1 (day 0) — Subject: We saved your chart, [First name] "It has been about [X] months since your last visit with [injector name]. Most clients on your treatment schedule come in around the 3-4 month mark — you are due. Your chart and preferences are exactly as you left them. Reply or book at [link]." EMAIL 2 (day 8) — Subject: your timing question, answered "The most common question we get: 'Did I wait too long?' No — but results are easier to maintain than to rebuild. [Injector name] has [weekday] openings this month. Reply and [front desk name] will hold one." EMAIL 3 (day 18) — Subject: should we keep your spot? "We keep returning-client priority for 24 months. Yours is coming up. If life moved you elsewhere, no hard feelings — reply 'unsubscribe'. If not, this is a good week to come back: [link]."